Ramadan

After familiarizing myself with how Ramadan is celebrated and observing the use of geometric patterns rather than religious iconography in Islamic art, I began an initial explore for how store windows might be treated.

Working with the art director and design director, we narrowed the selection down to the three strongest designs. I then developed them further to a variety of window sizes in order to see how the designs could potentially be expanded.

Once the final design direction was approved, I began to finalize the artwork. I created a geometrically perfect unit in order to repeat as a full pattern for all our assets. Bespoke window layouts were created for approximately 20 stores across the Middle East.