Working with art director Cory Pitzer, I was tasked with creating landing pages and emails for Coach’s first online only runway campaign. Using video captured by our social team, fashion photography and video by the celebrated Juergen Teller, and quotes from key models and personalities that we called the Coach Family, I created landing pages which reflected Stuart Vevers’ eclectic collection and Coach’s dedication to sustainability.
Emails for the show included a teaser, launch, and selling fast messaging.