https://monica-kim.com/work daily 1.0 2025-03-01 https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1553661778254-KULLW8C28TS37PUKL9ND/mobile_hero.jpg Work QR code order verification project for our Chinese customers. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Work https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1644387370302-M2CRXWF9LZRV1MHIBI9O/CoachxPeanuts_hero.jpg Work https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1552865267972-W3BHYKGER6ONYE4W1PNB/launch_hero.jpg Work - Ralph's Coffee Opening Landing page design for the grand opening of Hong Kong’s first Ralph’s Coffee. The page was designed using high quality images provided by the Hong Kong team as well as photos and textures from our archives for added visual interest. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1642213069400-A723CA419GZFACS9S9S4/fall_2018_runway_header_2.jpg Work - Ralph Lauren 50th Anniversary I designed the landing page for our Asia Pacific site, as well as helping to develop our North America online experience as part of a larger team effort. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1612496516665-J5OF8UO8XLZOHOL14ZCD/image-asset.jpeg Work - Ramadan Graphic identity developed for Coach stores in the Middle East during Ramadan. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1602996535557-DFXNMJ9QEM7Q8GHPBYPG/image-asset.jpeg Work - Coach x Michael B. Jordan Launch program for Coach’s first collaboration with actor and producer Michael B. Jordan featuring the artwork of the popular anime series Naruto. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1649049979989-BLG7VYYO14NS8F3Q15FP/image-asset.gif Work - Coach Forever Spring 2021 Working with art director Cory Pitzer, I was tasked with creating landing pages and emails for Coach’s first online only runway campaign. Using video captured by our social team, fashion photography and video by the celebrated Juergen Teller, and quotes from key models and personalities that we called the Coach Family, I created landing pages which reflected Stuart Vevers’ eclectic collection and Coach’s dedication to sustainability. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1650431725844-53A7H6BL7ZNPG4ND4XJU/image-asset.gif Work - 10 Years in China With the rapid growth of the China market culminating in a runway show in Shanghai, Coach wanted to look back at the 10 years since the opening of the company’s first China flagship. I was tasked with designing a landing page featuring a timeline celebrating Coach’s 10 year relationship with Chinese customers. Working with design director Sarah Solitrin and the video team in creating the sizzle reel, I was able to bring to life the key moments that helped to shape the company. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1650604719896-P08D6IWG9YN9GUAACW1S/image-asset.gif Work - Still Life Art Direction Below are photographs I conceptualized and art directed for special campaigns and product launches. https://images.squarespace-cdn.com/content/v1/5c8dda32b7c92c6291f526ed/1740864704508-JCLJA45G8IW7OOZK83K4/image-asset.jpeg Work Working with our ACD Sarah Solirin, I assisted in concepting, storyboarding, and executing the video portion of the project. https://monica-kim.com/about daily 0.75 2022-03-21